Purpose of this Document

Purpose of this Document This document comprises the Liquid Design System of Merck KGaA, Darmstadt, Germany. This design system has been created by the User Experience Strategy & Design unit, part of the Chief Digital Organization at Merck KGaA, Darmstadt,...
Buttons

Buttons

Buttons Buttons, or call-to-actions (CTAs) are used for important user actions. Button labels should be speaking in the sense of the user’s understanding, rather than in the system’s language. Buttons can be combined with each other, but only within their label-groups...

How we Work

How we Work Atomic Design Our choice on a design system we wanted to build on was rather a coincidence than something we wanted to force since it matches so nicely to our companies’ pharmaceutical identity — Atomic Design. Atomic Design is a methodology for creating...

Illustrations

Illustrations CORE PRINCIPLESBEST PRACTICESCOLORSTHINGS TO CONSIDERCHARACTER A-KITILLUSTRATION TYPESMOTION Core Principles Illustration is content. By that it serves a very important role for the entire brand. Illustration simplifies complex ideas. Illustration...